Media Planning & Buying

Media Services

Our media buyers have more than 20 years of experience buying locally and nationally. Our media placement services include demographic analysis, budget/flowchart planning, media mix, research, reach/frequency evaluation, media placement/negotiation, invoice reconciliation, and post-buy analysis. No matter what your campaign needs may be, we’ve got you covered.

CAMPAIGN TARGETING

We identify your target market and cultivate the best mix of media to reach them.

OPTIMIZATION

We don’t set it and forget it. We monitor your flights to ensure they are delivering.

MEDIA BUYING

We explore partnerships, added value opportunities, and negotiate the best rates.

CUSTOM REPORTING

We provide holistic, custom campaign reporting and post-buy analysis.

HOLISTIC APPROACH

DIGITAL & TRADITIONAL MEDIA WORKING TOGETHER

As a full-service marketing firm, Estrada Advertising doesn’t prefer one media type over another. Our campaigns are not divided into traditional or digital segments. All elements of our campaigns work seamlessly together toward the goal.

Media consumers don’t interact with advertising in silos, so our campaigns aren’t built that way. Using a multitude of media sources ensures the message reaches the target market in multiple ways to build awareness and conversion. We don’t use a cookie-cutter approach to create campaigns. Each campaign is built for the client’s specific target market, goals and budget.